

ABOUT ME
Hey! I’m Sally, an ocean-loving, pasta-obsessed Creative Director based in Cape Town. At Piehole.tv, I lead the Design and Animation team, where I get to combine creativity, storytelling, and strategy to craft meaningful, visually striking content for clients around the world.
I oversee a talented team of designers, animators, and writers, guiding projects from concept to completion with a focus on storytelling, design excellence, and brand alignment. My work spans a wide range of industries, where I help brands communicate with clarity and creativity through animation. I’m passionate about creative problem-solving and pushing visual ideas further, blending design thinking with commercial insight to produce work that connects and delivers results.
I’m passionate about design that connects - whether it’s through bold character animation, thoughtful storytelling, or clever visual problem-solving. My leadership style is rooted in collaboration, curiosity, and empathy, creating space for great ideas (and great people) to thrive. I’m deeply committed to mentorship, continuous learning, and building a culture that celebrates innovation and growth.