In this project, we combined multiple character styles with stock footage and overlayed motion graphics. Using the analogy of CBT as a trustworthy sherpa that guides you along the steep journey towards success. We introduce mountain climbing as a theme to symbolise the struggle of digital transformation in the industrial sector. Using the CBT logo as inspiration for the abstracted sherpa character, I designed the two different styles of characters to use similar base proportions to ground both styles in the same cinematic universe.