As Art Director on this project, I managed the team of multidisciplinary designers and animators to create this multi-media style video that played into the maximalist design trend at that time. Combining multiple styles proposed a range of challenges but our team solved the issue of creative consistency by having certain individuals be responsible for creating all the design elements of a certain style. This enabled us to maintain brand consistency while also creating multiple unique styles that could blend well together.

As the head cel animator on this video, I designed and animated the head turn sequence, utilising a range of software tools to execute and composite it.